The authorities wanted to ban play in urban space so we organised a public demonstration against the ban! On the same day we launched our urban game to rezone the city through play.

[youtube]http://www.youtube.com/watch?v=2Z1yog9F5tE[/youtube]

And…

Now the City of Melbourne has commissioned the three guilds to develop urban planning proposals for the Melbourne 2020 vision. A new city based on data collected from you. The IDEOTAGs are not placed at random. They trace patterns and paths through the city. Your interaction with them collects data for the ecologist, the urbanist and the codemaker.

Each of these three are now using that data to develop their proposals. Their deadline is January 2011. At the conclusion of the game one of these will be selected and presented to the City of Melbourne. At this stage, with 138 IDEOTAGs claimed, it will be the Master Codemaker whose proposal will be selected. But there is still time…

Participate in this urban design project – all you have to do is play.